3 New Twists on Your Favorite Promotional Mugs

A lot think that marketing is about thinking of new ideas and tricks that will surely catch the attention of the market. But this is not true. Marketing is just thinking of fresh ways to see the familiar. Thus, good marketing is achieved when it is able to twist and turn an old favorite into something more novel. An example of this genius is these 3 new takes on everyone’s favorite promotional mugs:

1. Promotional Photo Mug

As its name suggests, promotional photo mugs are mugs that can either encase or engrave a photo into it. In this age of Facebook, people definitely dug this new innovation in customized mug. Some of these promotional photo mugs have cooler features, such as temperature indicator. The photo imprinted on these mugs will only appear when the beverage is still hot. This is perfect for companies who want to give promotional mugs as rewards to loyal clients and to excellent employees.

2. 24-hour Insulated Promotional Mugs

This mug received much attention and respect because it was bale to address a popular need: the need to make the hotness of a coffee last longer. This 24-hour insulated mug is capable to keep the high temperature of liquids for 24 hours! People who love their drinks hot love these promotional mugs so much, making them use the mugs more often than usual, which then gives companies who use them 24-hour exposure!

3. Lighted Promotional Mugs

These mugs appeal to party-goers and laid-back beer drinkers. They are personalized mugs that light up whenever liquid is poured unto them. There are available at a wide assortment of colors. Some of them even have unique features like temperature indicator—it will only light up as long as the beverage is still cold.

See, you don’t have to produce something completely new in order to create an eye-catching promotional strategy; you just have to push your imagination so it can see old things in fresh and interesting angles.